公关与传播者:真实的中国媒体关系

  • 授  权 方:易为明思力
  • 文件类型:pdf
  • 授权方式:积分下载
  • 绿色认证:无插件,无病毒
  • 文件大小:1.05M
  • 发布日期:2012-11-21 02:42:24
  • 下载次数:60
  • 关  键 词:媒体关系  公关  
  • 文档简介
  •   This report and its findings were produced by Eastwei MSL consultants leveraging a variety of sources, including extensive experience with Chinese editors and journalists, local PR managers, and other professionals working in the media industries in the PRC. We have also reviewed a wealth of academic research and daily online media analyses by a number of insightful people. For further reading on the engrossing subject of China’s dynamic mediascape we suggest Changing Media, Changing China edited by Susan L. Shirk and published by Oxford University Press 2011, and the following online resources: Danwei, ChinaGeeks, ChinaSMACK, China Digital Times, the University of Hong Kong’s China Media Project, and MediaSearch (in Chinese only).

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